albatha

Dubai, UAE, October 3rd, 2012: E-City, one of UAE's leading electronics retailers, has announced that the company's sales have grown by 200 percent in the first five days during Gitex Shopper this year as compared to last year. As part of its aggressive expansion plan, the company would be rolling out 6 more megastores across the UAE within this year and by 2013. E-City aims to position itself as the regions' first 'Technology Convenience retail chain'.

"We are delighted to report that we have doubled our sales in the first five days of GITEX Shopper and we are confident that it will surpass all our previous sales records achieved at earlier editions of GITEX Shopper. Given the current backdrop, we are also delighted to further expand our presence at all the future editions of GITEX Shopper. As a company, it is a great move and we look forward to reaching out to more customers at both the editions of GITEX Shopper from 2013. GITEX Shopper moving to DWTC has been a great move and will augur well for the industry," said Mr. Mueez Rahman, Chief Operating Officer of E-City General Trading LLC.

"Notebooks, tablets, smart phones and SLR cameras went off the shelves like hot cakes and they were in great demand. The customers are knowledgeable and everyone wants to have a notebook or a tablet PC in the palm of their hand. This has become a must have category for majority of today's customers. The other key success factors that also helped us achieve our sales record, were the spectrum of products that we showcased at our pavilion coupled with a great knowledgeable team that was specially trained and put in place to support our valued customers," added Mr. Rahman.

E-CITY has several bundled offers and gifts for the customers at GITEX Shopper. Company is also giving away LED TVs, hard drives, printers, cameras and smart phones as gifts along with other products.

E-CITY is the electronics retail arm of the Albatha Retail and Home Products Group of Albatha Holding - which is one of the largest private business groups in the UAE, consisting of more than 22 autonomous companies in the diversified sectors of automobiles, pharmaceuticals, contracting, manufacturing, electronics, FMCG, real estate and education.

"This expansion move would propel E-City to one of the leading chain of retailers in UAE, and perhaps only one of its kind speciality stores in the region that not only offers a smart and friendly shopping environment, but also focuses on convenience by having stores near customer neighbourhoods, online shopping and in-store as well as home repair services. We aim to create one of the most successful business stories in electronics retail industry in the region," added Mr.Rahman.

Recently E-City opened its outlet in Dubai Mall, one of the most prestigious premium malls in the country. This is the brand's fourth outlet; the other three are located in Mall of the Emirates in Dubai, Sharjah City Centre Mall in Sharjah and Al Wahda Mall in Abu Dhabi. The Dubai Mall outlet is first of the seven stores scheduled to be opened during 2012-2013.

"E-City is all set to be a sure differentiator in an ever complex world of electronic retailing, and change the retail landscape. It has capitalised on the growing demand in mass market technology products such as tablets, smart phones , LED TVs, cameras, gaming and related products, and is set to evolve its brand positioning as the region's first 'Technology Convenience Retail Chain'," concluded Mr. Rahman.