Albatha Retail & Home Products
Innovative Electronics & Appliances
The Consumer Electronics Industry is becoming increasingly important in contributing to the regions overall economic development in the UAE.
Albatha Retail & Home Products Group has been at the forefront of consumer electronics industry. General Enterprises Company (GECO), is an exclusive distributor in the UAE for a range of consumer electronics and domestic appliances brands. Super General is a leading global value-for-money brand, with an exhaustive product range meeting the need of every household and lifestyle requirement and is sold in over 50 countries. The group took a strategic entry into the retail sector with E-City General Trading LLC as its flagship retail brand with world class retail stores across the UAE. Recently, Albatha Retail & Home Products Group has added Geco Smart Life Solutions to its portfolio, to cater to the increasing trend of simplified innovative lifestyle technology products to integrate our lives.
Our Business
We have always aimed to create excitement and deliver lifestyle enhancing technology. Building on this, our vision is to be a leading organisation in the business of manufacturing & sourcing, distribution and retailing of consumer electronics, home and lifestyle products with an unrivalled reputation for excellence in customer service.
Our Companies

General Enterprises Company
General Enterprises Company (GECO) is one of the Gulf region’s oldest and respected companies, established in the 1950s before Emirati unification or the development of the oil industry in the southern Gulf. It has since served millions of satisfied customers with renowned international brands in all segments of consumer electronics and domestic appliances. Read More
GECO Smart Life Solutions LLC
Today, there are over 10 billion connected devices (globally) & it is expected that by 2020, everything we use will connect to the internet. Read More
Super General Company
Super General is an Albatha own-brand established in the UAE in 1987. Super General boasts an extensive range of home appliances and electronics, using the latest in efficient technologies and industry leading quality control processes. Read More