Albatha Home & Personal Care

Diverse Brands & Expertise

The Home Personal Care Group serves a large and important part of the "fast moving consumer goods" (FMCG) industry.

From detergent powders to disinfectants, and from shower gels to soaps, the consumption of these products grows where populations and economic wealth grows. This simple association means countries of the GCC are some of the fastest growth markets for home and personal care FMCG products in the world.

To ensure brand owners' products are attractive on the shelves of retailers they all need to be packed in quality and distinctive packaging. More than just FMCG products manufacturing, we also produce product packaging for the whole FMCG industry and beyond.

We are one of the most competent players in our markets, and by concentrating on our passion for quality, value for money, and providing comprehensive solutions to customers and consumers, we aim to be the strongest regional player in our chosen markets.

Our Business

After years of growth and development, Albatha Home and Personal Care Group is now strategically structured to let each company focus on its individual customers and strategy, while maximising the opportunities for synergy across the Group.

It aims to be the region's most successful group combining home and personal care products, packaging and manufacturing. As technology leaders, each of the operating companies within the Albatha Home and Personal Care Group embraces state-of-the-art processes and equipment to deliver exceptional quality at competitive prices.

Our Companies


Based in the UAE, Scitra is the GCC’s market-leading contract manufacturer of home and personal care products. The company started out as a sub-division of Ditra more than 30 years ago and has undergone a major transition from powder detergent manufacturer to hi-tech, multi-process contract manufacturer for several leading brand owners.
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Colep Scitra Aerosols

Colep Scitra Aeorosols (CSA) is a joint venture company in the UAE between Scitra and Colep - a leading global player in the consumer goods packaging and contract manufacturing.
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Medad was established in 1999 and has built a reputation as the UAE’s industry expert, through consistent quality, outstanding creativity and high marketing impact. Using a unique combination of design excellence, technical expertise and innovative thinking, Medad creates excellent value solutions for modern marketing challenges.
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Quick Contact

Corporate Office

P.O. Box 7400,
Level 22, Boulevard Plaza 1
Downtown Burj Khalifa, Dubai, UAE

Tel: +971 4 371 1300

Fax: +971 4 325 3687

A Marque for the Future

We have defined our future strategy and direction, and a key component of this strategy is the establishment of a strong, differentiated identity for Albatha.

Albatha logo is an energetic and modern expression of who we are, the way we work and our vision for the future.

Working together to create synergy, the individual components of the new Albatha logo blend to communicate a powerful message of collaboration, community and commitment to our people, our customers and society.

The "sphere icon" represents our world-class expertise and global outlook, communicating growth both regionally and internationally.

An array of colours represents our reach across many different industries and categories, also the diversity of our people and our skills. The colours are purposely transparent to express Albatha's transparency and business ethics. It shows our commitment to creating a free and open business culture built upon trust and honesty.

The white space at the top of the Albatha "sphere icon" symbolizes our openness and readiness to welcome new regional and international partnerships, it communicates that we are always open to new opportunities, markets and possibilities.