A Marque for the Future
We have defined our future strategy and direction, and a key
component of this strategy is the establishment of a strong,
differentiated identity for Albatha.
Albatha logo is an energetic and modern expression of who
we are, the way we work and our vision for the future.
Working together to create synergy, the individual components
of the new Albatha logo blend to communicate a powerful
message of collaboration, community and commitment to
our people, our customers and society.
The "sphere icon" represents our world-class expertise and
global outlook, communicating growth both regionally
and internationally.
An array of colours represents our reach across many different
industries and categories, also the diversity of our people and
our skills. The colours are purposely transparent to express Albatha's transparency and business ethics. It shows our
commitment to creating a free and open business culture
built upon trust and honesty.
The white space at the top of the Albatha "sphere icon"
symbolizes our openness and readiness to welcome new
regional and international partnerships, it communicates
that we are always open to new opportunities, markets
and possibilities.
