General Enterprises Company

Consumer Electronics & Domestic Appliances

General Enterprises Company (GECO) is one of the Gulf region's oldest and respected companies, established in the 1950s before the Emirati unification or the development of the oil industry in the southern Gulf. It has since served millions of satisfied customers with renowned international brands in all segments of consumer electronics and domestic appliances.

Our Business

GECO operates a busy countrywide network of dealerships and strategically placed showrooms. This is supported by two state-of-the-art fully-equipped service centres in Sharjah and Abu Dhabi, as well as custom-built modern warehouses and a large fleet of vehicles.

GECO is an exclusive distributor in the UAE for a range of consumer electronics and domestic appliances brands including Alcatel, Scholtes, Westpoint, Akai and Princess. GECO is supported by state-of-the-art service and logistics network and operates a countrywide dealership network.

Recognised by discerning buyers in the UAE as the first choice for value, quality and great service, GECO continues to improve people's lives under the fitting slogan, 'We make Better Homes'. Tenacity, honesty and excellent customer relationships ensure that it remains at the forefront of the market's imagination.

Our Principals

Over the decades, GECO has established prestigious franchises for some of the most popular household names in the consumer electronics and domestic appliances industry:

  • Akai, Japan
  • Alcatel, USA
  • AUX, China
  • Indesit, Italy
  • Polaroid, USA
  • Princess, Holland
  • Scholtes, France
  • Skyworth, China
  • Westpoint, France

Quick Contact

Corporate Office

P.O. Box 7400,
Level 22, Boulevard Plaza 1
Downtown Burj Khalifa, Dubai, UAE

Tel: +971 4 371 1300

Fax: +971 4 325 3687

A Marque for the Future

We have defined our future strategy and direction, and a key component of this strategy is the establishment of a strong, differentiated identity for Albatha.

Albatha logo is an energetic and modern expression of who we are, the way we work and our vision for the future.

Working together to create synergy, the individual components of the new Albatha logo blend to communicate a powerful message of collaboration, community and commitment to our people, our customers and society.

The "sphere icon" represents our world-class expertise and global outlook, communicating growth both regionally and internationally.

An array of colours represents our reach across many different industries and categories, also the diversity of our people and our skills. The colours are purposely transparent to express Albatha's transparency and business ethics. It shows our commitment to creating a free and open business culture built upon trust and honesty.

The white space at the top of the Albatha "sphere icon" symbolizes our openness and readiness to welcome new regional and international partnerships, it communicates that we are always open to new opportunities, markets and possibilities.